communities dominate brands

My son has only just started going to nursery, but has already picked up the first of the inevitable stream of colds he’ll get over the next year or so – and not only is he suffering, but he’s kindly passed it to both parents!

Hence a bit of a lack of blogging, but some interesting conversations with his mum about how how we think he’ll consume information and entertainment in the future.

For instance, her belief that children’s books in print will be just as prevalent in 5 years time because he’s already turning the pages of his books.

My belief that might not be the case, because he might not be ‘turning the page of a book’, but simply trying to interact with something in front of him.

I’m not suggesting either of us is necessarily right – but it’s interesting comparing the different views – me as the web geek who spends his work and spare time talking about blogs and Twitter, and her as the more practical mother who only gets a few minutes each day to catch up with friends via Facebook and a couple of mothering messageboards.

When the likes of Oprah recommend something like a Kindle, there’s definitely big changes coming, whether or not the eventual mass-adopted solution looks anything like what’s out there.

Having said that, I’m currently indulging in more dead treee reading – re-reading Communities Dominate Brands: Business and Marketing Challenges for the 21st Century and thinking about smartphones and convergence. If you haven’t read the book, it’s worth catching up with the blog as well, at Communities Dominate Brands.

Right, back to the group huddled on the sofa sniffling…