Engaging the social network – and publishing a magazine

It’s been an interesting day today.

One reason was the mobile internet seminar organised by Emap co-blogger Dave Cushman, to encourage debate, discussion and understanding about the mobile web. It was one of the most interesting seminars I’ve been to, as it also included Tomi Ahonen, co-author of Communities Dominate Brands, and Jonathan MacDonald from new mobile network Blyk, which only officially launched yesterday. Oh, and Jon Williams from ad agency Beattie McGuiness Bungay.

Plenty of great ideas, inspiration and some workshops that proved we could engage the network when we get the time and space to do it…Plus a run through of Blyk which definitely looks likely to change the mobile internet. I don’t expect it to happen overnight, but I think it will grow to be pretty darn significant. It certainly seems to have everything in place to offer free mobile usage in exchange for a level of engagement which users could actually enjoy, rather than being irritated by…

If that wasn’t enough for one day, the great team on Disposable Media have once again put together a superb issue of the free online magazine I’m honoured to be Editor of… Please do take a peek and let me, or the team, know what you think… Espeically if you have any feelings about how advertising could be implemented, or we should be engaging the DM community…