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conferences

A couple of weeks of catching up…

June 4, 2010 By Dan Thornton

Life is has been a bit hectic over the last couple of weeks, with three conferences, a new sponsor, and a new logo for ORD amongst other things….

So in the past 2 weeks I’ve been at The Specialist Media Show (hosting a roundtable), The Open Mobile Summit (As a guest of Nokia), and M-Publishing (hosting another round table).

It’s been really interesting to see the differences with 3 events in such close proximity. The Specialist Media Show launched this year with the first event in Peterborough, attracting a lot of print publishers who have an enormous amount of knowledge in their specialist areas, but are generally still a bit nervous about digital, and intrigued but curious about mobile.

It was really good to chat to a lot of people who have the passion and knowledge of global niche subjects to result in successful digital businesses, and I think the conference helped a few of them find a stronger resolve to drive ahead with digital.

The next day’s Open Mobile Summit was a world apart as it provides a platform for a lot of senior people and big names in mobile – unfortunately I could only attend for one day, but there were definitely a number of brilliant talks and panel discussions. I went from being the only person checking in on Fourquare in Peterborough to sitting near the founder of Gowalla in 24 hours! And it was good to chat more to the Nokia team and find out more about what they have planned – they’re definitely not standing still..

And then came M-Publishing – which as a mobile event concentrating on publishing was extremely focused, pretty fast-moving, and very valuable to anyone producing text/video/audio content and hoping to mobilise and monetise it. Really interesting talks and debates, and a lot of fairly honest and open discussion about what has worked and what might not have succeeded in the mobile space.

I think the main thing out of all of this is that a growing number of people in traditional content are starting to get their heads around digital. I might have spent 5-10 years complaining about how reluctant they were, and there’s still a massive way to go for many of them, but I really do think they’re starting to change – possibly inspired the most by the lure of the iPhone/iPad/iTunes route. And it’s going to push digital companies to innovate even faster, which is going to be interesting.

You may notice a lovely animated banner on here and 140char.com – Bullguard, and their internet security products, which is not only good from a ‘I won’t go bankrupt paying for hosting’ point of view, but also extremely timely given the recent PHP exploit which infected major hosting companies, the rise of malicious software on Facebook, and a whole host of other things which are making digital security incredibly important.

And last, but definitely not least – if you head over to Online Race Driver, the great new guide to online racing I run in conjunction with some fellow virtual petrolheads, you should spot a fantastic new logo on the site. It was done by the fantastic designers at Jigowatt, and they did a fantastic job of referencing classic motorsport logos/colours, and then producing something which works in the different ways needed for a digital logo. (Disclosure – many of the team are former colleagues, and friends, of mine).

They do pretty much everything, but are particularly good with WordPress, which could well come in handy!

Plus, a new map pack came out for Call of Duty: Modern Warfare 2, which is still the most addictive videogame experience I’ve had in a long time. Fatherhood is still a surprising and amazing thing which delights me on a daily basis. And there’s still the part of my day spent working at an innovative and fast-moving radio and digital business.

But I have some more cunning plans….

Instead of booking an expensive social media conference

April 20, 2008 By Dan Thornton

You’ll probably get more long term value by using the three-figure booking fee to encourage your employees to actually sign up for Facebook, Del.icio.us, Digg, or Twitter. *

*Does not apply to the myriad of really good unconferences and workshops springing up, and organised by people who admit they don’t know the absolute answer to everything – but are working to get there. Examples include Measurementcamp or MediaCamp Bucks ’08 (Disclosure: I’m running a session there.)

Real life socialising

April 9, 2008 By Dan Thornton

I try not to blog during work time, but as work is a 24/7 obsession at the moment (a side effect of loving my job and having lots to do!), I’ve fallen a bit behind with updating – something I really need to be more organised about. There are lots of bloggers concerned that their output has fallen due to so much time on Twitter, so I’ll claim my share of that excuse as well…

The other reason I haven’t been about as much is that I’ve had a couple of real life events which are pretty interesting.

The first was the inaugral MeasurementCamp meeting, driven by an idea of Will McInnes. It’s a great idea to share requirements, needs, concerns etc in the emerging social market, focused around how we actually report on our efforts, and bringing together software vendors, agencies, and clients (Which is where I fit in – although my work internally mirrors a lot of agency work).

What’s great is that it’s open, informal, and within five minutes of sitting down it was becoming clear that everyone shared pretty similar needs/requirements, despite everyone working independently. Which is reassuring if you’re trying to break new ground within your organisation. And it’s also going to provide a great frame of reference for everyone within the industry. It’s definitely one of the more valuable events I’ve attended…

And speaking of events I’m involved with…

I’ll be at Mediacamp Bucks 08 on May 17, 2008, and not only will I be attending, but I’ve found myself volunteering to lead a session. Mediacamp is interesting, because it’s “An un-conference digging on advertising, blogging, web-dev, branding, new and social media”.

So luckily for everyone I’m not going to be standing up and talking at people for an hour – it’s about everyone being involved and exchanging information, opinion, knowledge etc. The biggest downside of volunteering for a sessions really is the fact there’s already one session at the same time that I’d love to attend!

It’s another event that’s open to all and free to attend – which means I get the chance to learn from anyone – and it seems pretty well organised by the Social Media Mafia…

If you’re interested, I’m running a session on “From Personal Blogging to Corporate Responsibility – from social media for fun to managerial demands.”, basically looking at the implications as more and more companies seek to engage in community and blogging, and the implications that’s had for me and other people on a personal level, as something done as a hobby for fun, or as a side project with little managerial involvement suddenly becomes something which is integrated and backed by entire companies.

Oh, and in the spirit of community, open-source, free access, and the fact he made me feel guilty, I should probably mentioned and link to the designer of the above logo (and several other cool Mediacamp ones), Eaon Pritchard.

So it’s a hectic time, but a really, really good one. Throw in impending fatherhood in the next week or two, and you’ll hopefully be sympathetic if there aren’t daily updates here – you can always find me on Twitter to ensure I haven’t dropped off the ‘net entirely…

Engaging the social network – and publishing a magazine

September 25, 2007 By Dan Thornton

It’s been an interesting day today.

One reason was the mobile internet seminar organised by Emap co-blogger Dave Cushman, to encourage debate, discussion and understanding about the mobile web. It was one of the most interesting seminars I’ve been to, as it also included Tomi Ahonen, co-author of Communities Dominate Brands, and Jonathan MacDonald from new mobile network Blyk, which only officially launched yesterday. Oh, and Jon Williams from ad agency Beattie McGuiness Bungay.

Plenty of great ideas, inspiration and some workshops that proved we could engage the network when we get the time and space to do it…Plus a run through of Blyk which definitely looks likely to change the mobile internet. I don’t expect it to happen overnight, but I think it will grow to be pretty darn significant. It certainly seems to have everything in place to offer free mobile usage in exchange for a level of engagement which users could actually enjoy, rather than being irritated by…

If that wasn’t enough for one day, the great team on Disposable Media have once again put together a superb issue of the free online magazine I’m honoured to be Editor of… Please do take a peek and let me, or the team, know what you think… Espeically if you have any feelings about how advertising could be implemented, or we should be engaging the DM community…

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