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Chatting with the man behind Twilert – the new Twitter alert service

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Twilert is a new service which aims to bring the ease of Google alerts to the Twitter world. It’s up against Tweetbeep, which has offered alerts for a while, and both offer filtering by location. Twilert does have the edge on flexibility around the selected keywords, specifying both the username of the sender or the recipient of Tweets, and even offering some basic postive/negative attitude reporting.

So it seemed a good idea to find out more about Twilert, and especially how it might differentiate itself further in the future, by speaking to Dan Leach, who is behind the service.

What was the main inspiration for Twilert? Was it something you personally needed for monitoring Twitter in your day job?
The inspiration came about a month ago when I was looking through the Google Alerts I have setup for my various clients (I work in PR and marketing). A lot of the information was dated and I wanted to find a way of seeing what people were really saying and thinking about the brands and products I represent. As an obsessed Twitter fan I wanted to find a way of tracking conversation and opinion on the site without having to sit in front of a Twitter Search page all day. And so, Twilert was born.

What’s the main advantage over other monitoring services?

There are limited options available to people if they want to monitor “tweets”. Aside from the aesthetic differences between Twilerts and its competitors, the two main advantages include:

  • Full customisation of alerts: Twilerts options reflect exactly that of Twitter’s Search service which mean alerts can be tailored by keywords, author, recipient, location, link-location, and attitude (positive, negative, neutral). This means you can filter out irrelevant tweets from your alerts.
  • Ease of use: Twilert doesn’t require you to have a Twitter account, nor does it require any technical knowledge of Twitter or search. True story: to ensure the site was as user-friendly as possible, the test subject I used throughout development was my Mum. If she can use it then anyone can!

You’ve obviously built in some quite specific ways to filter messages: by location proximity, whether they include links, and by positive or negative attitude. How are you calculating the attitude of Tweets?

The attitudes of tweets is calculated by Twitter’s emotion algorithm (created first by Summize) which uses certain phrases and words that suggest a positive, negative or neutral phrase and maps them against keywords in the tweet.
It is by no means 100% accurate and will continue to evolve, however it will provide a decent enough snapshot of whether people are speaking positively or negatively about whatever you are tracking.

With such a comprehensive attempt at filtering is there anything you haven’t been able to include?

We have included everything that Twitters allows through its API. With the limited information that is provided with each tweet (author, recipient, location, content) it is difficult to filter them anymore than is already possible on Twilert.

The site was built by Codegent – if you funded the build, does this mean you have plans to recoup your money by monetising Twilert? Or by utilising the data on popular terms etc?

Monetising the service is a long way in the future – Twilert is less than a week old so our focus is 100% on providing a high quality service to our users. However, we will be exploring extended functionality that could be implemented for enterprise users. It is worth stressing though that the basic alert service will always remain free to users.

Twilert is definitely the weapon of choice for anyone looking for regular automated emails which compile your reports within potentially pretty specific criteria. It’s also one of the better looking 3rd party applications for Twitter, and being designed by someone working in PR and Media, it should be well placed to capitalise on the influx of brands and agencies looking to

Probably the worst article on Twitter in the world…

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Since the tragic events in Mumbai, there has been a lot of coverage of the role of Twitter in breaking news, with both advocates and critics referring to the speed of microblogging in providing updates but raising some questions about validity and honesty.

But to be fair, Mainstream Media (MSM) has been increasingly paying attention to Twitter over the last few months:

There are plenty more examples around, so it’s almost incredible that a mainstream UK publication can still create something quite so inept:

Is Twitter the new Facebook?

You can hear millions screaming in pain as they collectively answer ThisisLondon – ‘No, you buffoon’.

12 negative comments have already been posted, including mine. Sadly they edited out the link to www.140char.com, and others have had comments edited, with no public acknowledgement. Tech journalist Kate Bevan (@katebevan) has also been expressing her disapointment on Twitter, and having her comments edited. Also got negative comments from Amanda Rose (@amandita), who has researched Twitter extensively for academia (including interviewing yours truly!).

I’m not sure it’s worth the energy to deconstruct all the disasters yet again, so here’s my brief comments:

  • Badly researched, angled and written.
  • It’s 140 characters on Twitter, not 160.
  • Barack and Britney are manned by PR people, unlike real celebs ranging from Stephen Fry to Shaquille O’Neal.
  • The latest figures show about 5 million users per month.
  • The ‘brevity breeds banality’ issue has been debated, disproved and forgotten for months – brevity can lead to impact or banality depending on the person and content.
  • Twitter started becoming a news source with events like the UK, LA and Chinese earthquakes, and LA forest fires.
  • The ‘gimmick’ isn’t following people – the ‘gimmick’ is interacting with people via the reply functionality.

And there’s more. From the article:

‘after several false starts (“Error on page!”) I manage to log on to MoodyShell’s feed. “I hate it when I burn the roof of my mouth and then it starts to peel. Ew!” she says. Fascinating. Another click, and I am officially “following” her. It feels queasy and wrong.’

No wonder it feels wrong, when @nickcurtis hasn’t managed to follow anyone, and has only managed a solitary tweet. You’d also think if you’re posting something about Twitter, it might be worth popping back to check the response? Maybe it would make for a better article?

Maybe someone should point him to the appropriate Twitter search. Or just pointed him to all the similar articles from 18 months ago that were at least defensible by the fact that it was a new service with an initial familiarity hump to get other – everyone struggles with Twitter the first time they log in, and it’s only when they return and start following and using @replies it becomes an essential tool for research,interaction,news gathering, customer service and more.

Terrorist attacks in Mumbai – Twitter becomes source for updates

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As the full horror of the ongoing terrorist attacks in Mumbai (Bombay) unfolds, Twitter has once again become the place to find first hand accounts and updates. So much so, that CNN is citing both Twitter and Flickr as the places to keep up with the latest updates, as updated by @Moto62 and many others.

Meanwhile @BreakingNewz is trying to raise awareness of a blood shortage at JJ Hospital due to the attacks. And @hemanshukumar provides a phone number to donate at St George’s hospital. And @Netra provided a direct contact for the blood bank at JJ Hospital.

Other reports on the role Twitter is playing in relaying first hand reports and reactions to the news include Techcrunch, and GigaOm.

Responses and reactions are flowing incredibly fast on Twitter, and you can follow the stream here. (Flickr results are here). Or you can follow a localised Twitter search updates.

It’s hard to find the right words to express the sympathy I have for everyone there right now, but seeing individuals sharing important information to help each other is a reminder of the good in the world. And also that in the debates about monetising microblogging, perhaps we’ve missed a far more important role and legacy we could be helping to develop further as a response tool to tragic situations.

I’m not looking for the wisdom of crowds…

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I’m looking for the wisdom of MY crowd.

A thought that occurred to me commenting on a Robert Scoble post.

  • I use Google Reader because I’ve selected the inputs.
  • I get news from the people I’ve selected on Twitter and Friendfeed
  • I get personal news from the people I’ve selected on Facebook.
  • I don’t use Digg etc as much as I might because it’s the wisdom of a random crowd I haven’t selected.

2 great productive solutions – Other Inbox and Remember the Milk for Gmail

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I’ve been spending a lot of time hypothesizing about various things, so I’ll redress the balance with two practical tools I’m using which have really helped me recently.

Signing up for so many services for both work and pleasure put a real strain on my email inbox. So much so, that i was starting to dread the next time I had to enter my email address into a signup box to figure out whether a service was any good or not. Thankfully, something in my memory suddenly kicked into gear and I remembered a friend (Thanks, Tim) had invited me to OtherInbox.

I’ve started using it today, and it’s a simple and brilliant solution. When you sign up for a new service, simply used servicename@username.otherinbox.com. Then, all registration emails, updates and any spam is sent to Other Inbox, and automatically filed into folders for each service.

So I can easily find my login details, or check which services might have led to spam emails, without having to set up 101 fake email addresses!

The other huge productivity boon comes from my final acceptance that Googlemail really is awesome – particularly with Google labs opening up to Gadgets. I already inserted Google Docs into my email account, which is useful, but then I found out Task Management service Remember the Milk now has a Google Gadget! That means I now have my email, documents I’m working on, and my task list in one place to keep track.

Combine that with using OtherInbox for better filtering, and suddenly Googlemail is becoming a personal hub for my online life and reinvigorating my waning interest in ever using email.

I can already see myself with 3 hubs for my entire life.

  1. One for my external publishing on blogs etc,
  2. One for managing my personal profiles,
  3. One for my personal communication and productivity.

Google is already taking care of 3. And various Twitter and blog uploading applications are competing for my attention. Meanwhile OpenSocial and Facebook Connect are working towards solving 2.

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