…because done well, both can inspire people to act.
Whether it’s laughter or tears, love or hate, making a purchase or revolting against a government – both can provide amazing tools to inspire and encourage.
It’s how I ended up combining writing and marketing.
And it’s why I don’t dream about one day turning this business into an ‘SEO’ agency. Or a ‘social media’ agency.
I dream growing this business into something larger which is known for being able to enable change and action both internally and externally.
And it’s why I also think a lot about how that looks in terms of structure and recruitment.
And both of those issues are likely to become increasingly important this year, so if that’s the sort of thing you might be interested in, please do get in touch. Location won’t be important, but the right ideas will…