…because done well, both can inspire people to act.
Whether it’s laughter or tears, love or hate, making a purchase or revolting against a government – both can provide amazing tools to inspire and encourage.
It’s how I ended up combining writing and marketing.
And it’s why I don’t dream about one day turning this business into an ‘SEO’ agency. Or a ‘social media’ agency.
I dream growing this business into something larger which is known for being able to enable change and action both internally and externally.
And it’s why I also think a lot about how that looks in terms of structure and recruitment.
And both of those issues are likely to become increasingly important this year, so if that’s the sort of thing you might be interested in, please do get in touch. Location won’t be important, but the right ideas will…
Very well put. It’s disheartening to see so many businesses telling you how to game the system, drive traffic on autopilot or peddle affiliate products, all of which fail to add anything meaningful to the web. Your ideas sound great, and I wish you the best moving forward. I also agree that these issues are becoming increasingly important, because the main business model of many of these industries, especially SEO, are starting to come crashing down.
Cheers Andrew – it’s easy talking about them, but the tricky part is putting them into practice, which is my challenge now!
A lot of my work at present is about supporting people and teams through change and appreciating how traumatic, threatening and uncomfortable yet vital it is. I’ve got a really good feeling about you growing your business.
Research based and
fresh contents are always very useful to increase the traffic for a site.
These contents are very helpful to enlist the site in organic searches.
Great article! I totally agree with you. Putting a label on something (‘Seo’, ‘promotion’, ‘advertising’) is not the point. The point is to gain respect from your clients from the quality of your services, how easy and quick was your responce to an unexpected situation, your pricing policy, the immediacy and so many other things.