It’s always nice to be able to post about good things for a change. So I thought I’d highlight a television advert I actually enjoy, and a company which have given me good service.
First up – the advert:
It’s a new Dyson, and I think it’s a great example of a product with the marketing built right into it (something which Dyson do a lot). What I like is that 30 simple seconds outlines the problem that the new vacuum cleaner solves without any outlandish claims of hard sell.
If it’s a problem which you recognise, you’ll want to buy one. And the best thing is the flipside – it doesn’t worry that people who don’t have that particular problem won’t buy the product, because they wouldn’t have bought it anyway. In fact it even makes you feel better about owning an alternative if it’s avoided the problem.
And on another positive note, I just wanted to mention that the firm I’ve used for car insurance, Adrian Flux, have been great both when I first booked the policy, and when I recently cancelled the renewal while I spend some time rebuilding my car. Considering my pathological hatred of phoning company hotlines or helplines, they were well-informed and helpful, and didn’t try to upsell me with things I didn’t want or need. So credit where credit is due – and I’ll happily use them again for insurance.
It’s why the announcement of record profits of the Co-operative Group lept out at me:
‘Chief Executive Peter Marks contributed the company’s success to a rejuvenated Co-operative Group.
He said the food business has been driven by successful store refits, product innovation and greater customer service.’ (bold added by me).
So innovative products and improving customer service could lead to record profits?
So why are so many companies absolutely rubbish at customer service?
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