I can haz new logo

I’ve been running a personal blog for about 6 years, including early experiments on Blogger. Prior to that I’d had a simple homepage, along with some other static websites to play around with.

Over time I’ve managed to attract a reasonably large audience every month with a range of articles mainly covering writing and content, marketing, social media, SEO, and technology. But until 18 months ago, it was very much still a passion for my spare time, along with the videogame sites I’ve launched.

But after starting a freelance business, and with the ambition of growing, it was time to get things more organised – and about 18 months later I finally made use of a talented and friendly designer who was foolish enough to agree to provide a logo (I won’t say who as I don’t know if he’s accepting any more business at the moment).

So here it is, the logo for TheWayoftheWeb – your friendly content marketing, SEO and Social Media company.

It’s pretty simple, but I think it’s effective. Trying to come up with something to illustrate Content + Social Media + SEO was a challenge, particularly as I picked such a vague name years ago, and didn’t just want a name and strapline until I’ve done a bit more work on the exact proposition, as you could also have it as Writing/Content Marketing/Social Media/SEO/Training and a bit of Community Management/Affiliate Management as needed.

The Facebook Page and G+ pages already look massively improved. There’s still a bit of design work to do here, but I’m working on it. One of the great things about a self-hosted blog is that it forces me to actually get involved in the HTML and CSS myself on occasion, and I still feel smug when I manage to get something right first time without breaking everything!

What’s going to be interesting is seeing if there’s any increase in traffic/business to back up the horror designer friends have shown when I’ve launched and run sites without having a logo or branding in place first…