MCN ad mistake: When keyword advertising goes bad.

I’ve said before that I try and stay away from blogging too much about my day job, as I want my opinions to be clearly independent from Emap/MCN, and I also don’t want to post anything that seems like advertising.

But sometimes I can’t avoid it, particularly when i came in to work today to find MCN’s site on the front page of The Register.

It’s the inherent danger of serving ads via keywords, and it’s hard to avoid. All you can really do is react as soon as it happens.