Social Media Marketing

It’s very rare I purchase a book. The last two were Tribes by Seth Godin, and Business Stripped Bare: Adventures of a Global Entrepreneur” by Richard Branson, both of which have a lot to teach anyone in business and in social media marketing.

(Incidentally, after writing about Business Stripped Bare, here, a nice young lady named Natalie emailed me to say that there’s a widget to display the first 43 pages of the book, which you can see here. Meanwhile, my thoughts on Tribes and how to get it for free, or just 95p on iTunes are here.)

Anyhow, if you prefer to read from a printed page than a computer screen, then there are two more additions that I can recommend investing in.

The first is Dave Cushman’s The Power of the Network, which collects his white papers and more into a single download for 49p, or in printed form for £4.98 via print-on-demand site Lulu. (Disclosure – Dave is a former colleague and friend of mine – enough that I’m credited in the book!). Well worth reading – or buying for someone who is interested in how social media is changing. It’s particularly interesting due to Dave’s lengthy experience as a print journalist and sub-editor before his ever increasing adoption and insight into the changes multimedia is having on everything around us. He’s running a blogger review programme – and also giving any profits to Kiva, which allows you to fund people to change their lives and make their own way out of poverty.

The second is Jonathan MacDonald’s Every Single One of Us: Vol 1 The Communication Ideal, which looks at the underlying principles and makes bold predictions for the future advertising, marketing and personal brands – and is relevant for anyone in the media, internet and mobile industries. (Disclosure: I’m a very small part of a distinguished list who were involved in supporting and helping it’s creation). Jonathan’s CV speaks for itself! Plus he’s probably the closest thing to a legitimate social media rock star, thanks to his musical talents. It’s a £2.99 download or £14.95 for the print edition, and all the money is going into a collective pot to continue the concepts he’s building as part of a group. You can see it explained in a far better way, here.

Actually, cobblers to it and I’ll add a couple more – Joseph Jaffe is offering a very special deal for people buying certain amounts of his books Life After the 30 Second Spot and Join The Conversation  (I’m a big fan of Join the Conversation), ranging from signed copies to a day’s consulting. Take a look at the offer on his blog, Jaffe Juice.

Now I know a lot of people reading this will probably have heard of these people, read their blogs and be familiar with their work (or at least you should!), but the print editions are perfect educational materials for anyone who still associates a ‘blog’ as being something where a geek talks about how he sits at home on his Xbox, talking to his virtual friends. This might help them realise that in the modern world, everyone is doing it via mobile, internet, their console – and that to really be a geek you’d have to go much further. That’s why I love the fact that Seth Godin references the term Otaku, which I’m familiar with due to my love of video games and Japanese culture. It’s for anyone with an almost obsessive interest in something, whether that’s social media, videogames, motorcycling, football or anything else.

There’s a great William Gibson quote from the Observer used at the end of the Wikipedia article:

‘The otaku, the passionate obsessive, the information age’s embodiment of the connoisseur, more concerned with the accumulation of data than of objects, seems a natural crossover figure in today’s interface of British and Japanese cultures. I see it in the eyes of the Portobello dealers, and in the eyes of the Japanese collectors: a perfectly calm train-spotter frenzy, murderous and sublime. Understanding otaku -hood, I think, is one of the keys to understanding the culture of the web. There is something profoundly post-national about it, extra-geographic. We are all curators, in the post-modern world, whether we want to be or not.’

So go and buy some presents for the Otaku who don’t realise that’s what they are, and how the web can empower their interests, specialities, and dreams.

(And seeing as I’ve got the books, I’ll have a smart phone, a net book, an MP3 player and a new car stereo please!)