TheWayoftheWeb

Content and Digital Marketing Specialists

sony

Second Life killer for Sony’s PS3?

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Could this be the virtual world that really takes off?

Sony has revealed details of ‘Playstation Home’ the virtual world for the PS3. It’s got all the usual virtual world hang-outs, apartments to show off your possessions, private chats, and simple online games such as bowling and pool. And you can invite any resident to join in Playstation Network capable games at any time.

Is this the kind of game which will draw in console owners? Generally they’re seen as addicted for first-person shooters and racing games, and anything more around lifestyles and strategy is seen as the PC domain.

Then again, the success of The Sims, Second Life, and even the likes of Nintendogs means there’s money there somewhere…surely.

I can’t wait for the PR agency to start spinning this one…

The problem with official licences…

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After my criticism of Sony in the past, I thought it only fair to mention the following irony.

The forthcoming UEFA Champions League football (soccer) game for the Xbox 360 will have PS3 advertising. And this is despite the fact it’s not even coming out on the PS3. The reason being that Sony is one of the sponsorship partners of the competition. So where ever the UEFA Champions League appears, so will Sony.
Original article here.

I wouldn’t be too worried if I was Microsoft. It’s more a PR victory, considering the low rates of Return on Investment for in-game advertising, and the fact most people seeing the ad will already possess a 360 console.

Sony’s viral disaster

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(Excuse the lack of caps but due to my wrist injury, I’m trying not to strain my remaining good hand)

Sony has really scored an own goal with their new attempt at promoting the psp. Creating a fake blog was bad enough, but they’ve even accelerated into the car crash by doing it badly, and moderating comments in such an obvious way.

http://www.alliwantforxmasisapsp.com/blog/

It’s all round the web.e.g.
http://www.ukresistance.co.uk/2006/12/sonys-latest-internet-lie-blog-goes.html

And in an era when bloggers will openly admit to receiving free gadgets for reviews, it’s just so stupid.

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